![Brand Section Local Initiatives Image 1](/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=260&rev=e08a1f0ede924f33bc4be221bda4df10&hash=250F28DA4A627B48E6E775DEF28065E3AFE9F01A 260w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=320&rev=e08a1f0ede924f33bc4be221bda4df10&hash=BC6C7D5A64FF17B386650D89B8FA0EC925174A94 320w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=660&rev=e08a1f0ede924f33bc4be221bda4df10&hash=14EC03DC6D0DAA4D593C810D998DF3217143E515 660w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=700&rev=e08a1f0ede924f33bc4be221bda4df10&hash=5D60EC4E37B7BB3DE0BE2D67249296ADB10DAE89 700w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=810&rev=e08a1f0ede924f33bc4be221bda4df10&hash=7DF9071BFAF15D2978EEE6123C0EE492826508F0 810w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=910&rev=e08a1f0ede924f33bc4be221bda4df10&hash=DC23B3A3CC873FD1E9A1E354E251F06B9E1B0D5C 910w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-1.jpg?w=1170&rev=e08a1f0ede924f33bc4be221bda4df10&hash=F4FE5CDCFE7841ADB0BDACBB15EAE9B4948CD720 1170w)
Women of Worth Celebrating the beauty of giving back
The Women of Worth program was created in 2005 to recognize the achievements of women who embody the values of L'Oréal Paris: women who are championing the self-worth of others and making a difference in their community. Each year, in the United States, Canada and Mexico, ten extraordinary women, and their non-profit organizations, are chosen from thousands of nominations and honored for the impact they have made across a variety of charitable causes. In the United States, each Honoree is awarded $10,000 to support her individual cause. Additionally, one Women of Worth Honoree (and her cause) is selected by the public via online voting and recognized as the National Woman of Worth Honoree. Her charity then receives a donation of $25,000 from L'Oréal Paris in her name. In Canada, the ten exceptional Women of Worth Honorees are selected from the nominations to receive a total of $110,000 in charitable grants from L’Oréal Paris. In addition to receiving promotional support for their charities, each Honoree will join the Women of Worth Community, a national platform to support and promote their causes, share information, network and help spread the spirit of volunteerism across the country. 140 Women of Worth have been honored since the launch of the program, in the United States.
![Brand Section Local Initiatives Image 2](/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=260&rev=c44c50f57d394b09bb3732181344e5c3&hash=AF4F92AF15525FC4361B2542C633597A1121FDF2 260w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=320&rev=c44c50f57d394b09bb3732181344e5c3&hash=1C11109B80020AF82455A14C3E6A534E62B89383 320w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=660&rev=c44c50f57d394b09bb3732181344e5c3&hash=F272ACE7E3282CD791F039A28B669359B80C3837 660w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=700&rev=c44c50f57d394b09bb3732181344e5c3&hash=E5820C59D4696E24C96D14286A499688D97EBEF2 700w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=810&rev=c44c50f57d394b09bb3732181344e5c3&hash=8ACAAABC19C8C0CFD44559F8D4C1585F87A4CF6F 810w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=910&rev=c44c50f57d394b09bb3732181344e5c3&hash=166A3A36655C8B441D9C5C382B8E609EFD1343E6 910w,/-/media/project/loreal/brand-sites/oap/emea/it/brand-section/our-initiatives/local-initiatives/brand-section_local-initiatives_image-2.jpg?w=1170&rev=c44c50f57d394b09bb3732181344e5c3&hash=4F9F4F40FFA7621A6BCAB844A93E0D7570CD6AFB 1170w)
Helping People Improve their wellbeing in Isolation
While necessary, the quarantine measures put in place in many countries led to the isolation of many. L’Oréal Paris stood side by side with the communities where we work throughout this time, implementing multiple solidarity initiatives to support them. For example, our experts shared beauty advice via Instagram and Facebook, helping our followers to take care of themselves and boost their wellbeing with make-up tutorials, at-home hair dying guides and skincare routines. As part of its charity efforts, L’Oréal Men Expert supported Movember’s new ALEC (Ask, Listen, Encourage action, Check in) mental health and suicide prevention program. This was particularly important at a time when isolated men were more prone to experience anxiety, depression and suicide ideation.