Brilliant Signature Tinta Labbra 305 L'Optimiste

[This review was collected as part of a promotion.] I love this lip gloss for everyday wear! The colour appears to be quite bright but once it is on it is subtle and just perfect for day time or work. It also feels amazing as if lips have been given a moisture bomb and the feeling lasts the whole day! Colour stays on quite well and the gorgeous shimmer does not disappear throughout the day. Tear drop applicator is fantastic and it is very easy to apply - use tip to draw a very precise line and wider part to fill in. I am very pleased with this great quality lipstick/ink and I would recommend it to my friends.

[This review was collected as part of a promotion.] I really enjoyed this lip gloss! I call it a lip gloss and not a lip stain as the packaging says, because the only negative about this is it didn't stay put on my lips, but actually I didn't mind so much. The reason is lip stains and other long-lasting products normally dry out my already parched lips, and I never end up liking them as much, but this felt nice and moisturising, but ended up not lasting very well on the lips. It was easy to reapply though so like I said, I didn't really mind. Great pigment, nice colour and glossy finish! Would look even nicer if my lips weren't so dry and cracked, but hopefully this will be better in the summer when my lips tend to be less dry overall. Great range, would love to check out the other colours too!

[This review was collected as part of a promotion.] Liquid lip ink is a really great product. It's somewhere in between a lipstick and a lip gloss. It has highly pigmented colour with a glossy finish but it's not as sticky as a lip gloss. It's easy to apply with the soft and flexible applicator. I forgot I was wearing colour on my lips because its so lightweight. I was impressed with how long the colour and shine last compared to other lip products that I use. I ate and drank and the liquid ink was still in place after. With this product, I didn't have to keep reapplying. I reapplied twice throughout the day which is considerably less than I usually do with lip products. Be captivating is a gorgeous colour and I want to try more colours now. I love the packaging, it feels very premium when you open it and it makes a quality sound when you take out the applicator. It's a great size and easy fits into my bag. Overall another fantastic product from l'oreal.

[This review was collected as part of a promotion.] Now I was very skeptical of this product - a long lasting gloss finish which also leaves a proper colour?? Surely not. BUT this baby delivers. I love it!! It's like a gloss but not too sticky and it lasts for aaaaages. This pink colour is so lovely as well, kind of a natural 'your lips but better' shade. Amazing wonder product

[This review was collected as part of a promotion.] I absolutely fell in love with this shade ‘Be Captivating’ shade 305. I wanted a nude lipstick and this shade is perfect. The angled applicator allows for this lip ink to be applied easily. The colour is rich and last a long time. The shine on it is lovely and not sticky at all. I love this so much, I want more colours of it.

[This review was collected as part of a promotion.] I love the colour of this lipstick, although I wouldn’t say it was “high shine”. It is very easy to apply using the applicator wand and is indeed light weight, but I still found it a little sticky. The colour stayed put for a few hours, but I found that it really dried my lips out.

[This review was collected as part of a promotion.] This lip ink is a lovely natural pink with a high shine finish. It feels like a lip balm and is very moisturising which I prefer to some that can be matte and almost feel like they are drying your lips out. It is long lasting too!

[This review was collected as part of a promotion.] This is a really flattering, natural colour, just enhances my natural lips. The shine makes my lips appear more plump and juicy, not sticky and stays put. looking forward to trying some other shades.